For more than a century, Acqua di Parma has been the embodiment of Italian sophistication – a fragrance house born from the vision of Baron Carlo Magnani, who sought to craft a scent that mirrored his cultured, modern life. What began as Colonia, an intimate olfactory creation for the baron and his close circle, blossomed into a global emblem of arte di vivere, a luminous philosophy of living defined by refinement, vibrancy and timeless grace.
This season, the Maison journeys to the Dolomites, where nature’s grandeur meets artisanal mastery in a collection that transforms festive rituals into design statements. Inspired by Antelao, one of the region’s most iconic peaks, the collaboration with acclaimed architect and designer Cristina Celestino – celebrated for her poetic attitude to materiality – brings alpine heritage to life through hammered textures, brushed finishes and porcelain surfaces reminiscent of the stube, the warm heart of mountain homes.
The limited-edition creations are true objets d’art. Refillable fragrance bottles in glazed porcelain echo the colours of the mountain landscape, topped with engraved wooden caps, while candles and diffusers evoke alpine craftsmanship, housed in brushed-effect porcelain vessels finished with hand-applied pennellato textures, their scents telling winter stories: Bosco, a forest dream of fir, eucalyptus and clove; Panettone, Milan’s golden indulgence with sparkling citrus and warm vanilla; Torrone, a gourmand whisper of pistachio and nougat.
The festive season also unveils new interpretations of the Maison’s signature Chapeau! – an object that reimagines Acqua di Parma’s iconic Art Deco fragrance bottle as a sculptural candle crowned with a hat-inspired ceramic lid in vivid colours. Each piece is a study in elegance, a fusion of form
and fragrance. Three new scents transport the imagination to alpine realms: Buongiorno Gstaad, Buongiorno Courchevel and Buongiorno Cortina. Each evokes a distinct winter tableau, from the crystalline chill of frozen absinthe and pine needles to the smoky warmth of vetiver and creamy woods, narrating stories of snow-dusted peaks and fireside reveries, where scent and silhouette entwine in a carnival of seasonal beauty.
A celebration of heritage and innovation, Acqua di Parma invites us to embrace the art of living, where every scent, every surface and every gesture becomes a gift, and the spirit of the season lingers like a delicate note in the air.
Images courtesy of Acqua di Parma
